I have had versions of the following post on a number of different blogs and publications for the longest time. The time has come to formalize it, since content, its ownership and how we think about it  is critical to the principles of People First. 

A recent question from someone in one of my many groups …

“Why is it so difficult to find a freelance writing gig?

My reply …

Because the people who pay for writing have no clue of the value, which is why they call it ‘content’ which we know has no value and is homogenous ‘filler’ that can be swapped out at a moments notice.

Here’s my basic rule …

Please – Do Not Call ‘It’ Content!

…. book, novel, short story, article, white paper, promotional piece, advert, painting, sculpture, song, opera, photograph, image, graphic art, poster, fine art … anything … anything but ‘content’.

Why?

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Newsletter Three from People First just launched. The theme for this week’s edition is ‘Humanity’ including me spotting this in a clothing store recently. I didn’t buy it – but I sure was tempted, as I ready myself for October’s IIW. (more)


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