I have had versions of the following post on a number of different blogs and publications for the longest time. The time has come to formalize it, since content, its ownership and how we think about it  is critical to the principles of People First. 

A recent question from someone in one of my many groups …

“Why is it so difficult to find a freelance writing gig?

My reply …

Because the people who pay for writing have no clue of the value, which is why they call it ‘content’ which we know has no value and is homogenous ‘filler’ that can be swapped out at a moments notice.

Here’s my basic rule …

Please – Do Not Call ‘It’ Content!

…. book, novel, short story, article, white paper, promotional piece, advert, painting, sculpture, song, opera, photograph, image, graphic art, poster, fine art … anything … anything but ‘content’.

Why?

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Our fourth Newsletter just dropped. The focus this week .. People!

Hamid Ulukaya – founder and CEO of ‘Chobani Yoghurt’ presents his plan – ‘the anti-CEO playbook’. A fascinating journey through the early days of the company – and how it’s success can be reduced to …. people!

Secondly, A reminder that when you build systems and make changes in your organization, it’s

Finally, for a while now, I have been writing about why we should stop using the word ‘Content’ to describe our ”book, novel, short story, article, white paper, promotional piece, advert, painting, sculpture, song, opera, photograph …. you get the point.

This week Om Malik and Khoi Vinh have both written about that very topic. Personally delighted if finally this message is catching on and gettingg through.

As long as ‘we the creators’ fall into the trap of using ‘their’ words to describe our work, our soul, our passion, our beliefs as ‘content’, then our work will continue to be viewed as ’free – to – cheap – to – low – cost, homogenized, non differentiated, interchangeable fodder’.

John Philpin – People First

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