To be strictly accurate – we should be talking about Blocking Trackers

… I came across this article (note if you are using an ‘ad blocker’ … then guess what – they tell you that you have an ‘ad blocker’ on …. actually I don’t use an ‘ad blocker‘ – I use a ‘tracking blocker’.

That aside, I thought I would extract some pertinent quotes from the piece and add my comments. The piece appeared in Adage and was written by Jason Jercinovic – and so all the quotes below I attribute to him. Adage says that “Jason Jercinovic is global head of marketing innovation and global brand director at Havas.”

Havas is a pretty good agency that has produced some great campaigns for Air New Zealand, Global Mental Health and Canal+ – so I kind of feel that they (should at least) know what they are doing. I’ll go further. They do – but it is clear that they remain bought into the narrative of ‘poor us – we have to do this 1 for it to work’. They don’t.

So – let’s get too it …

and no one can blame the advertising industry for rapidly adopting them.

I can!

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Strategies for Resistance. A visual documentary of subvertising, an essay against the ad-man.

Excuse the language – but that is the name of the book. The link takes you to their kick-starter.

Funny. Been thinking of doing a kick starter for my book, but I am too busy writing to spend another chunk of time thinking about what the campaign would look like.

Needless to say I have done my pledge – it is such a People First topic that I couldn’t resist and as an extra message, the campaign deadline is my birthday. The ether was in alignment!

My thanks to John Wunderlich for the heads up.