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Look at the projects you take on. How many of them deliver less ‘units of currency’ for your time, per day than the number you just calculated. Next question. Then why are you doing them?
Value – it’s a thing we talk about and attach importance to – but remains aloof. A little like art, we know it when we see it. And yet, the recurring mantra of all of those advice books?
It used to be Wall Street and Main Street.
Now it’s Wall Street versus Main Street.