VRM is a term originally coined by Doc Searls when at Harvard’s Berkman Institute. Designed as the opposite of CRM – Customer Relationship Management – Vendor Relationship Management asks if Corporations have CRMs to manage people – where are the people’s VRMs .. to manage the vendors?

VRM is 15 years old as a concept – we still don’t have VRMs!

More recently even Doc is throwing his weight more behind Me2B another movement that has sprung out of the IIW, and seen as more easily understood term by a broader audience.

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