It used to be Wall Street and Main Street. Now it’s Wall Street versus Main Street.
When you read all the analysis, what can I add, other than connecting the articles to a story that highlights the challenges society faces through this pandemic. The stories are new, the underlying themes are not. I have been talking about them for a couple of years. What is new is that they are getting broader attention. Amplification.
Now we need to do something about it. Before we fall back into the ‘normal’. Or worse – accept a ‘new’ normal, because that is ‘just the way it is’.
To be strictly accurate – we should be talking about Blocking Trackers
… I came across this article (note if you are using an ‘ad blocker’ … then guess what – they tell you that you have an ‘ad blocker’ on …. actually I don’t use an ‘ad blocker‘ – I use a ‘tracking blocker’.
That aside, I thought I would extract some pertinent quotes from the piece and add my comments. The piece appeared in Adage and was written by Jason Jercinovic – and so all the quotes below I attribute to him. Adage says that “Jason Jercinovic is global head of marketing innovation and global brand director at Havas.”
Havas is a pretty good agency that has produced some great campaigns for Air New Zealand, Global Mental Health and Canal+ – so I kind of feel that they (should at least) know what they are doing. I’ll go further. They do – but it is clear that they remain bought into the narrative of ‘poor us – we have to do this 1 for it to work’. They don’t.
So – let’s get too it …
and no one can blame the advertising industry for rapidly adopting them.
“Platforms have become one of the most important business models of the 21st century. Five of the six most valuable firms in the world are built around these types of platforms. However, a study of 252 platform companies showed that 209 of them failed. The most common mistakes into four categories:
(1) mispricing on one side of the market,
(2) failure to develop trust with users and partners,
(3) prematurely dismissing the competition, and
(4) entering too late.
Researchers have extensively studied pricing decisions, yet managers still get them wrong. A platform often requires underwriting one side of the market to encourage the other side to participate. But knowing which side should get charged and which side should get subsidized may be the single most important strategic decision for any platform.”
Interesting what each of us takes away when we read articles. The quote above is from Kyle Westaway – and indeed nothing wrong with his takeaway. But there is more – and even the HBR article doesn’t really get down to it.
The news is full of the bad boys of the internet. Their lack of interest in ‘we the people’. Their apparent disregard for humanity. The need and importance for tech tech tech – no humanity needed.
But sometimes – just sometimes – the good news, the positive news, the uplifting news does get through.
Keith Block, vice chairman, president and COO of Salesforce, and his wife, Suzanne Kelley, VP of operations & PMO, global business units at Oracle Corporation, made the lead $15 million gift to establish the Block Center for Technology and Society at Carnegie Mellon University’s Heinz College of Information Systems and Public Policy.
“Moral leadership means truly putting people first and making whatever sacrifices that entails,” said Seidman. “That means not always competing on shallow things and quantity — on how much time people spend on your platform — but on quality and depth. It means seeing and treating people not just as ‘users’ or ‘clicks,’ but as ‘citizens,’ who are worthy of being accurately informed to make their best choices. It means not just trying to shift people from one click to another, from one video to another, but instead trying to elevate them in ways that deepen our connections and enrich our conversations.”
… makes total sense to me. What we have today is the total domination of the online world by old school, old power, old values corporations – and people be damned. That is why we started People First – and interesting to see ourselves at the intersection of organizations and issues like The Indie Web and Internet Identity amongst others.
But if you think about issues like Ad Tracking, Profiling, Big Data, Walled Gardens, Data Warehouses, Self Sovereignty, Data Ownership, Net Neutrality, POSSE, longevity – you can complete the list as well as I can … the entire push and narrative today is to the benefit of the large corporation and the detriment of ‘we the people’.
By the way – if you want to see indie web in action – john.philpin.com is running on micro.blog – a nascent but emerging micro blog environment that is just part of this particular persons war chest of tools to take back the internet for people. More of this to come in future posts.
As I have said for many years – “I am my own system of record”.
“The digital revolution is changing how and where work happens. Employment is becoming more flexible and fluid, with digital technology enabling more people to work remotely and to collaborate in the cloud. This will impact city-centre offices, with landlords having to adjust to weaker demand and shorter leases. And as artificial intelligence bites – machines don’t care where they work – we’ll see the growth of cheaper regional back-offices, which is bad news for expensive cities.”