“We’re waiting on specs for the San Francisco installation. Can you parallel-path two versions?”
Good grief … I think Molly Young is channelling me.
… at the very bottom, customer service. Which, by the way, has been rechristened “customer support” or “customer experience” at most companies — as though the word service might remind the college graduates recruited for these roles that they will in fact spend their days pacifying irritable consumers over phone, chat, text, and email.
Over here I share a lot of Gaping Void’s work. Hugh Macleod more often than not nails it. But this one needed a comment.
Boom! That’s the way it works, for anyone in the innovation or creative business. History decides what is ‘art’, history decides what is ‘important’ …
Meanwhile, you’re just doing your job, you’re just showing up, trying to be a pro, you’re just trying to be a grownup, you’re just trying to get paid.
Hugh Mcleod – Gaping Void
Whilst I don’t disagree that ‘history’ decides what is important – Hugh of all people knows that ‘history’ is not neutral. An example would be that ‘History’ for the longest time did not recognize art that came from (say) Africa, because we ‘superior’ Westerners were writing off thousands and thousands of years of ‘art’ – because it didn’t fit into our Western sensibilities and so classified the art into Natural History Museums.
Counting both noun and verb forms, the Oxford English Dictionary (OED) lists and defines thirteen separate ‘gigs’.
‘A flighty, giddy girl’ was where it all started and then ‘spin’, ‘whirl’, ‘whirligig’, ‘fool’, giggle and ‘joke’ are all in one way or associated with the word. Even when you get up to the 18th century where it meant ‘light one-horse carriage’, its origin might be ..
perhaps based on the ‘bouncing, whirling’ sense of the earlier ‘gig’.
I have had versions of the following post on a number of different blogs and publications for the longest time. The time has come to formalize it, since content, its ownership and how we think about it is critical to the principles of People First.
A recent question from someone in one of my many groups …
“Why is it so difficult to find a freelance writing gig?
My reply …
Because the people who pay for writing have no clue of the value, which is why they call it ‘content’ which we know has no value and is homogenous ‘filler’ that can be swapped out at a moments notice.
… a building block of Language, one of the Tenets of People First. We are developing and sharing a new vocabulary that continues to evolve in the course of conversation between People First, its customers, partners and members..
We use this vocabulary to shift the topics and change the conversation about how we put People First in the work we do and the way we live.
Those same organizations that use phrases like; ‘Share of Wallet’, ‘Attacking and Targeting a Market’ (that’s you and me folks) and breaking down those ‘Adoption Barriers’ are exactly the same organizations that say things like ‘Your Passion Is Our Satisfaction‘, ‘Pleasing People Is Our Motto‘ and ‘A Customer Is Always Right‘.
Which language do you believe reflects the true nature of the corporation?
Me? I think what is said behind closed doors more often reflects the truth. What is broadcast in public is what they think we want to hear. It’s politics, not business, but isn’t that what happened to Mitt Romney?
This weeks newsletter explores corporate language and asks why have people just blindly adopted it without question? It doesn’t serve us – only the coorporation.