I have had versions of the following post on a number of different blogs and publications for the longest time. The time has come to formalize it, since content, its ownership and how we think about it is critical to the principles of People First.
A recent question from someone in one of my many groups …
“Why is it so difficult to find a freelance writing gig?
My reply …
Because the people who pay for writing have no clue of the value, which is why they call it ‘content’ which we know has no value and is homogenous ‘filler’ that can be swapped out at a moments notice.
… a building block of Language, one of the Tenets of People First. We are developing and sharing a new vocabulary that continues to evolve in the course of conversation between People First, its customers, partners and members..
We use this vocabulary to shift the topics and change the conversation about how we put People First in the work we do and the way we live.
Those same organizations that use phrases like; ‘Share of Wallet’, ‘Attacking and Targeting a Market’ (that’s you and me folks) and breaking down those ‘Adoption Barriers’ are exactly the same organizations that say things like ‘Your Passion Is Our Satisfaction‘, ‘Pleasing People Is Our Motto‘ and ‘A Customer Is Always Right‘.
Which language do you believe reflects the true nature of the corporation?
Me? I think what is said behind closed doors more often reflects the truth. What is broadcast in public is what they think we want to hear. It’s politics, not business, but isn’t that what happened to Mitt Romney?
This weeks newsletter explores corporate language and asks why have people just blindly adopted it without question? It doesn’t serve us – only the coorporation.
It’s funny how things work out sometimes. Since the beginning, ‘language’ has been a core pillar of People First. I’ve written about it from time to time, but was not intending to get into the meat for a while. Then – after last week’s newsletter, I received an email that resonated in so many ways, that this week’s newsletter morphed into riff on …. Language.
And then this morning, I was just browsing through some of my draft posts deciding what to publish next – and up pops this from Hugh Macleod and Gaping Void.