We need to stop it.

“We’re waiting on specs for the San Francisco installation. Can you parallel-path two versions?”

Good grief … I think Molly Young is channelling me.

… at the very bottom, customer service. Which, by the way, has been rechristened “customer support” or “customer experience” at most companies — as though the word service might remind the college graduates recruited for these roles that they will in fact spend their days pacifying irritable consumers over phone, chat, text, and email. 

As you know – Language is one of the People First pillars.

I have no reason to write more on this article – it only becomes a block to you reading it yourself.

“They come for three months – they stay for four years – and I welcome that. That’s how we learn. They see us up close and personal and we see them. A lot of countries that they come from have very different governments, with different rules. We get to learn about each without the filter of what they are told. I wouldn’t say that when they leave we fully understand each other’s cultures, but we are surely better off than we would have been if we hadn’t.”

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Over here I share a lot of Gaping Void’s work. Hugh Macleod more often than not nails it. But this one needed a comment.

if it’s not a job, you are not an artist.

Boom! That’s the way it works, for anyone in the innovation or creative business. History decides what is ‘art’, history decides what is ‘important’ …

Meanwhile, you’re just doing your job, you’re just showing up, trying to be a pro, you’re just trying to be a grownup, you’re just trying to get paid.

Hugh Mcleod – Gaping Void

Whilst I don’t disagree that ‘history’ decides what is important – Hugh of all people knows that ‘history’ is not neutral. An example would be that ‘History’ for the longest time did not recognize art that came from (say) Africa, because we ‘superior’ Westerners were writing off thousands and thousands of years of ‘art’ – because it didn’t fit into our Western sensibilities and so classified the art into Natural History Museums.

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Counting both noun and verb forms, the Oxford English Dictionary (OED) lists and defines thirteen separate ‘gigs’. 

‘A flighty, giddy girl’ was where it all started and then ‘spin’, ‘whirl’, ‘whirligig’, ‘fool’, giggle and ‘joke’ are all in one way or associated with the word. Even when you get up to the 18th century where it meant ‘light one-horse carriage’, its origin might be ..

perhaps based on the ‘bouncing, whirling’ sense of the earlier ‘gig’.

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Guernica – Picasso – 1937

Did John Lyndon Hate The Floyd?

Is Pink Floyd a punk band?

Are people really surprised when Roger Waters delivers protest?

Why is the film not Called ‘Us and Them’?

All this and more in this week’s newsletter.

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I have had versions of the following post on a number of different blogs and publications for the longest time. The time has come to formalize it, since content, its ownership and how we think about it  is critical to the principles of People First. 

A recent question from someone in one of my many groups …

“Why is it so difficult to find a freelance writing gig?

My reply …

Because the people who pay for writing have no clue of the value, which is why they call it ‘content’ which we know has no value and is homogenous ‘filler’ that can be swapped out at a moments notice.

Here’s my basic rule …

Please – Do Not Call ‘It’ Content!

…. book, novel, short story, article, white paper, promotional piece, advert, painting, sculpture, song, opera, photograph, image, graphic art, poster, fine art … anything … anything but ‘content’.

Why?

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