Though this Newsletter has been around intermittently for a few years now, I only harnessed it as a vehicle to share People First thinking in May of this year, Issue One going out on May 31st. Since the launch in May, readership has been steadily growing and judging by the emails received I have hit some nerves with some of the pieces. Definitely a good time to take stock and recap where we have got to.

The Recap

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John Mayall's First Album arrived nine years after forming his first band.
John Mayall’s First Album arrived nine years after forming his first band.

Trading my time for the pay I get (up!)
Living on money that I ain’t made yet (up!)
Gotta keep goin’ gotta make my way (up!) 
But I live for the end of the day (up!)

The Vogues

Written in 1965 – and nothing has changed. This newsletter introduced you to the 4P model of People First … Pay, Purpose, Play and Passion.

With a more open, enlightened recruiting process there is so much more that people could do in any company if they were given the chance. The answer is to stop job filling and start fulfilling.

You can read the whole of Issue Number 8 here.


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“Look at gender. We used to think of it as a binary, male or female, and now we understand it’s a spectrum. It is high time to ditch the old-young binary, too.”

Ashton Applewhite

Says it all really. Ageism is alive and well. In fact the same day, Paul Krugman wrote a piece on the job market that I totally disagreed with – so of course I had to write something.

You can read the whole of Issue Number 7 here.


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Our sixth newsletter explores the value of a person to a corporation.

In understanding how organizations search for ‘talent’ these days, candidates know that their first two or three hurdles will have nothing to do with people and everything to do with machines and as a result valuable time is spent in tuning their resume and cover letter with SEO like terms, so that they bubble to the top.

Do you find that as sad, bad and depressing as I do?

  • It’s like outsourcing your customer support team to a call center, full of untrained people … oh wait!
  • I mean it’s like putting junior people into sales training on their inside sales team … oh wait!
  • I mean it’s like putting a temp on your front desk, so that anyone who comes into your offices is greeted by someone who knows nothing about your organization …

Read the whole of the 6th issue here.


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Those same organizations that use phrases like; ‘Share of Wallet’, ‘Attacking and Targeting a Market’ (that’s you and me folks) and breaking down those ‘Adoption Barriers’ are exactly the same organizations that say things like ‘Your Passion Is Our Satisfaction‘, ‘Pleasing People Is Our Motto‘ and ‘A Customer Is Always Right‘.

Which language do you believe reflects the true nature of the corporation?

Me? I think what is said behind closed doors more often reflects the truth. What is broadcast in public is what they think we want to hear. It’s politics, not business, but isn’t that what happened to Mitt Romney?

This weeks newsletter explores corporate language and asks why have people just blindly adopted it without question? It doesn’t serve us – only the coorporation.

Read the whole thing here.


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Our fourth Newsletter just dropped. The focus this week .. People!

Hamid Ulukaya – founder and CEO of ‘Chobani Yoghurt’ presents his plan – ‘the anti-CEO playbook’. A fascinating journey through the early days of the company – and how it’s success can be reduced to …. people!

Secondly, A reminder that when you build systems and make changes in your organization, it’s

Finally, for a while now, I have been writing about why we should stop using the word ‘Content’ to describe our ”book, novel, short story, article, white paper, promotional piece, advert, painting, sculpture, song, opera, photograph …. you get the point.

This week Om Malik and Khoi Vinh have both written about that very topic. Personally delighted if finally this message is catching on and gettingg through.

As long as ‘we the creators’ fall into the trap of using ‘their’ words to describe our work, our soul, our passion, our beliefs as ‘content’, then our work will continue to be viewed as ’free – to – cheap – to – low – cost, homogenized, non differentiated, interchangeable fodder’.

John Philpin – People First

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Newsletter Three from People First just launched. The theme for this week’s edition is ‘Humanity’ including me spotting this in a clothing store recently. I didn’t buy it – but I sure was tempted, as I ready myself for October’s IIW. (more)


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We have been trained to think that;

  • The ‘supply chain’ is where businesses buy what they need to produce the products and services they sell to other businesses and people.
  • The ‘market place’ is where businesses sell their wares to other businesses and people.

But we’ve been thinking about it all wrong (more)


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In Brief

People make their money through ‘business’.

People save or spend their money with a ‘business’.

People are thus central to any business.

So why does it seem that People are an afterthought?

People First is focussed on a new way for People and Business to engage.

We put people at the center of ‘The Business Equation’ because ‘The Future Of Work’ is only part of the problem, the bigger problem is ‘The Future of Business’.

Read The Rest.


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