Sadly, this wasn’t what I thought this was going to be about.

A Study of More Than 250 Platforms Reveals Why Most Fail

“Platforms have become one of the most important business models of the 21st century. Five of the six most valuable firms in the world are built around these types of platforms. However, a study of 252 platform companies showed that 209 of them failed. The most common mistakes into four categories:

(1) mispricing on one side of the market,

(2) failure to develop trust with users and partners,

(3) prematurely dismissing the competition, and

(4) entering too late.

Researchers have extensively studied pricing decisions, yet managers still get them wrong. A platform often requires underwriting one side of the market to encourage the other side to participate. But knowing which side should get charged and which side should get subsidized may be the single most important strategic decision for any platform.”

Kyle Westaway

Interesting what each of us takes away when we read articles. The quote above is from Kyle Westaway – and indeed nothing wrong with his takeaway. But there is more – and even the HBR article doesn’t really get down to it.

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John Mayall's First Album arrived nine years after forming his first band.
John Mayall’s First Album arrived nine years after forming his first band.

Trading my time for the pay I get (up!)
Living on money that I ain’t made yet (up!)
Gotta keep goin’ gotta make my way (up!) 
But I live for the end of the day (up!)

The Vogues

Written in 1965 – and nothing has changed. This newsletter introduced you to the 4P model of People First … Pay, Purpose, Play and Passion.

With a more open, enlightened recruiting process there is so much more that people could do in any company if they were given the chance. The answer is to stop job filling and start fulfilling.

You can read the whole of Issue Number 8 here.


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Strategies for Resistance. A visual documentary of subvertising, an essay against the ad-man.

Excuse the language – but that is the name of the book. The link takes you to their kick-starter.

Funny. Been thinking of doing a kick starter for my book, but I am too busy writing to spend another chunk of time thinking about what the campaign would look like.

Needless to say I have done my pledge – it is such a People First topic that I couldn’t resist and as an extra message, the campaign deadline is my birthday. The ether was in alignment!

My thanks to John Wunderlich for the heads up.

“Look at gender. We used to think of it as a binary, male or female, and now we understand it’s a spectrum. It is high time to ditch the old-young binary, too.”

Ashton Applewhite

Says it all really. Ageism is alive and well. In fact the same day, Paul Krugman wrote a piece on the job market that I totally disagreed with – so of course I had to write something.

You can read the whole of Issue Number 7 here.


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Paul Krugman writing in the NYT today.

There was a message in the latest jobs report that is consistent with what these reports have been telling us for at least the past year or two. Namely, the workers are alright.

Paul Krugman

Well who am I to disagree with Paul Krugman?

John Philpin – that’s who. And I completely disagree.

As always, its what’s not being said that matters. The elephant 1 in the room cannot be ignored, and I am disappointed that someone like Krugman should waste his time on this kind of ‘opinion’. Yes, we have ‘great’ employment figures. But that’s because as usual, we measure and comment on the wrong things. ‘Everybody’ having a job is not the point (if a large chunk of the workforce is excluded from the count of ‘everybody’). It is everybody (not just 25 to 54-year-olds) having one job, that is paid fairly, so doesn’t need to work a second job to make ends meet. That is what we should be looking at.

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Startups are now offering people “passive income” for their personal data. These companies claim to empower consumers to profit from personal data. But actually, they entrench an attention economy where cash-strapped consumers trade personal privacy for quick cash — much like the plasma-for-cash biz. Data exchanges broker the sale of personal data between the people who generate it and the large companies hungry for it. One, Streamr, connects real-time personal data with companies via subscription. Another, UBDI (Universal Basic Data Income), buys personal data and sells “insights” to companies. At first glance, it’s tempting … If my toaster and my watch are already collecting data, I might as well get paid for it, right?

The Hustle

My Take

Wrong. And they know it. Read more here. No most discussion needed, but if you want to – I’m ready.

What is Data anyway?


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“No one ever conceived of a more sophisticated and dynamic philosophical history than Hegel. His system is built around three fundamental ideas.”

Sam Haselby

In summary …

First, the key to human agency is self-consciousness. For people to be doing anything in any real human sense is to know what we are doing as we do it.

Secondly, self-consciousness is always a matter of locating ourselves in a kind of social space of ‘I’ and ‘we’.

Third, there are ways in which things can go better or worse and we can make it possible to become new, different and better versions of ourselves. But what we can make of ourselves depends on where we are in history.

… but what we can make of ourselves depends on where we are in history.

Hegel’s search for the universal patterns of history revealed a paradox: freedom is coming into being, but is never guaranteed

Read the whole thing at Aeon : What is history? Nobody gave a deeper answer than Hegel


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More of a record to self than something to overly concern you, but nonetheless potentially useful. As People First continues to further establish itself, we are ‘upping the ante’ on our online presence.

First, we are moving the site away from the blog centric feel it has had for a while now to more of a functional site. Most content not in place, yet, but there are plenty of pointers and ‘eye candy’ in the galleries.

There has been a Google Groups in place for years, but it fell into disuse, so it is being killed and replaced with a new group on Groups.io Emails have gone out to the old membership to test the appetite before I spend too much time building it all up. I can say that I have good experience of it, since a ‘sister’ organization – Me2B – is using Groups.io very effectively.

We have agreed to our first Sponsorship, more details about it in the not too distant future.

Tomorrow being Tuesday, will see our seventh newsletter hitting the streets (if you’ll pardon the mixed metaphor), really wanting to grow that readership.

The Instagram and Twitter accounts are in full flow and a presence on a few third-party publishers is beginning to happen, with plans for more. Any of the links below will allow you to engage with People First in your way and on your terms.


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| Apple News Channel| BizCatalyst360 | Medium |


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