I asked a question about this image in this newsletter.

The Boulevard du Temple photograph of 1838 (or possibly 1839) is one of the earliest daguerreotype plates produced by Louis Daguerre. Although the image seems to be of a deserted street, it is widely considered to be the first photograph to include an image of people. (Wikipedia)

More to come, but to recognize here that it was a stretch … First Person … People First!

We need to stop it.

“We’re waiting on specs for the San Francisco installation. Can you parallel-path two versions?”

Good grief … I think Molly Young is channelling me.

… at the very bottom, customer service. Which, by the way, has been rechristened “customer support” or “customer experience” at most companies — as though the word service might remind the college graduates recruited for these roles that they will in fact spend their days pacifying irritable consumers over phone, chat, text, and email. 

As you know – Language is one of the People First pillars.

I have no reason to write more on this article – it only becomes a block to you reading it yourself.

Abolish Big Data

A talk that argues that most of the big data is being used to screw us and mentions data trusts as a possible solution. Data trusts are an immature concept but worth considering because it’s one approach to decentralizing governance. Until we figure out data governance principles that are transparent and contextual to specific communities we should limit data aggregation by default and focus on personal agents and other fiduciaries.

Adrian Gropper – in a recent group email.

It is interesting because on the same day I received these words from a friend and occasional colleague Daniel Szuc after he received my newsletter declaring Data is Energy.

Energy is energy.
Climate is a result of energy misused.
Environment is the outcome.
What are the impacts on our environment today, inside people and in the outside environment people live in?
What contributes to the health or toxicity of the environment?
Data, understood deeply, should be used to contribute to the healthy environment … yet … how is it being used today?

Daniel Szuc and Josephine Wong

The answer, of course, is exactly what Adrian expressed above.

It is being used to screw us.

I am working through Daniel’s words and what they mean in more detail – and will come back to them at a later stage.

I think that is the opportunity and in five years time we’ll know whether we got the mega-corporations holding my identity or whether we managed to take it back.

Ian Grigg – October 2015.

The five years are just about up and I think if the ‘megacorps’ have not won – they are about to. Is it too late?

Three years ago he wrote: Identity is an edge protocol, and not a nodal protocol. (pdf)

Imagine, turning around to a lawyer, an accountant, a doctor and telling them that they weren’t going to be paid.

Dear Lawyer

I listened to your advice – but I am not going to use it – so I don’t owe you.

Wrote no one ever.

So why does that happen to designers, creators, writers et al?

Reflecting On/Of Pillars

I have been reflecting on the pillars of People First. Each pillar has at least one reflection that throws new light on something we might have thought we understood, but on reflection we might conclude that ‘common wisdom’ should be questioned.

Reflections of any subject aren’t exactly true to the original. Sometimes distorted. Occasionally murky. Always the opposite of what we perceive as reality. Yet they are valid representations of reality.

Always revealing differences. Often adding new facets. To know the reflection is to understand the subject.

This is a living post and will be updated as reflections are added to the canon.

PillarReflection
IdentityID – Entity
DataData? Data Is Energy!
TechnologyTechnology? OMG – Technology

From time to time, my newsletter gets a little TOO long and then I cut and move some of the more self-contained chunks to here, so that people can read the newsletter and if interested can jump to here for more detail. This is one of those chunks.

Are we winning? Well a whole lot more than we might have been pre-internet. 

Ad blockers are used by some 25% of internet users in 2019. In real terms, this means that 25% of internet advertising that uses trackers will not reach their intended audience. (It’s quite a bit more complicated than that, but the point is that somehow the word got out that people were being tracked and it was those pesky Ads doing all the tracking – enter Adblocking and so an industry was born and an ‘arms race’ ensued.)

The peak of the internet searching for the term ‘Ad blocker’ was September 2015. 

Me – I call it ‘tracking blocking’. There are sites that allow advertising and do not track. Ad blockers don’t work there – because there is no tracking to be blocked.

But there is no escape that at one point people were increasingly aware of ad blocking – what it was doing and most importantly – what it was doing to them. They got interested. And then it all fell away.

That’s the mistake – we need to keep piling on. Keep reminding people what is going on.

From time to time, my newsletter gets a little TOO long and then I cut and move some of the more self-contained chunks to here, so that people can read the newsletter and if interested can jump to here for more detail. This is one of those chunks.

If you are old enough, you will remember that the French Government blew up a boat belonging to Greenpeace in the Auckland harbor, New Zealand. (If you aren’t old enough – trust me – this is not a movie – this is history.) That was 35 years ago – 14 years after Greenpeace was founded to protest the detonation of a nuclear bomb. Since the early 90s Greenpeace has had a broader goal that puts Climate Change front and centre. They are but one organization fighting that particular battle.

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From time to time, my newsletter gets a little TOO long and then I cut and move some of the more self-contained chunks to here, so that people can read the newsletter and if interested can jump to here for more detail. This is one of those chunks.

AIDA is a marketing model that is well over 100 years old. It has gone through countless iterations, twists and turns. It has been cast out – only to reappear with different words. More stages. Less stages. The ‘Young Turks’ who run today’s corporate marketing department will be using some version of the AIDA model. It is a simple, timeless truth that goes something like this:

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