We need to stop it.
“We’re waiting on specs for the San Francisco installation. Can you parallel-path two versions?”
Good grief … I think Molly Young is channelling me.
… at the very bottom, customer service. Which, by the way, has been rechristened “customer support” or “customer experience” at most companies — as though the word service might remind the college graduates recruited for these roles that they will in fact spend their days pacifying irritable consumers over phone, chat, text, and email.
I have no reason to write more on this article – it only becomes a block to you reading it yourself.