Sadly, this wasn’t what I thought this was going to be about.
“Platforms have become one of the most important business models of the 21st century. Five of the six most valuable firms in the world are built around these types of platforms. However, a study of 252 platform companies showed that 209 of them failed. The most common mistakes into four categories:
(1) mispricing on one side of the market,
(2) failure to develop trust with users and partners,
(3) prematurely dismissing the competition, and
(4) entering too late.
Researchers have extensively studied pricing decisions, yet managers still get them wrong. A platform often requires underwriting one side of the market to encourage the other side to participate. But knowing which side should get charged and which side should get subsidized may be the single most important strategic decision for any platform.”Kyle Westaway
Interesting what each of us takes away when we read articles. The quote above is from Kyle Westaway – and indeed nothing wrong with his takeaway. But there is more – and even the HBR article doesn’t really get down to it.
For me, platforms have been a key to my thinking ever since I read Platform Scale, which I first discovered by reading this blog, which I came to know through Jobsworth’s Blog … that I was certainly reading 10 years ago.
People, Passion, Platforms were even my ‘three words‘ for a few years – but more recently I have been moving on. More on this to come – but increasingly I am seeing platforms as yes, a way to ‘lubricate a market place’, a way to do ‘better business’ and certainly ‘good platforms’ fall into place under this particular lens …
Jeremy Heimans’ ‘Power and Values’ model, I think highlights the issue perfectly. The graphic below is old, but I haven’t been able to find a more recent one. Like all good 2*2 quadrants, top right is best, bottom left is worst and the other two quadrants have their challenges 1.
Quick Example …. imagine that you
How hard would it be to have a universal reputation that travels with you. Spoiler alert – not hard at all (technically). Very hard if you actually want these silo’d platforms to adopt your reputation system.
More to come, but just as Sangeet was talking all that time ago
It’s not a new idea. It’s just that some ideas don’t get much air.
- To be fair JH would disagree with my assessment – he argues that no quadrant is wrong – so long as you understand which quadrant you are in and work accordingly. And yes of course. But I am not in any of those quadrants. I am arguing for how people can operate in a ‘Corporate First’ society – and to me – the best chance they stand is in the top right quadrant.